Retail demand for chocolate confectionery in the UK is predicted to remain flat over the forecast period as the maturity of the category and further regulatory restrictions are expected to limit its volume growth opportunities. In contrast, value sales are expected to record steady growth.
The impact that the UK’s HFSS regulation has had on impulse sales is expected to be further exacerbated by the upcoming set of additional restrictions. Amid the cost-of-living crisis, in June 2023, the local government announced its decision to postpone the ban on volume-based promotions and the advertising restrictions from October 2023 and 2024 respectively, to October 2025.
The global cocoa shortages have shed light on the challenges that the supply chain is facing and their long-term implications for chocolate confectionery. Reduced production across key exporting countries, particularly Côte d’Ivoire and Ghana, due to plant disease and adverse weather conditions in 2023, reflect the volatility of the cocoa market, a concern that is expected to gain further attention in the longer term.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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