Smaller and pocket-size packages in chocolate confectionery – particularly within pouches and bags – will gain share during the forecast period thanks to affordable unit prices and convenient, on-the-go options. Local innovations illustrating this trend include Very Peri Crunch (80g) from Millennium, Bim&Ba (40-50g), and Klim Yum Yum (80g).
Health and wellness positioning and pack claims will return to pre-war relevance as Ukrainians adapt to their new reality. Consumers are realizing that the war is likely to persist for some time yet and are thus returning to a focus on long-term health.
The trend towards crunchy and crispy variants will accelerate within in tablets over the forecast period, as local consumers seek out new and unusual tastes, textures and aromas. Ritter Sport has introduced a Crispy Banana option containing with puffed rice, Wedel has launched Fizzy Cola with popping candy, and Milka has a new product containing caramel pieces and almonds.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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