Over the forecast period, chocolate confectionery is expected to record healthy growth rates in both value and volume terms, in line with the expected economic recovery within the country. This will be further boosted by strong levels of tourism – notably for chocolate confectionery as Vietnam is gaining recognition for its local artisanal chocolate, such as seen with the aforementioned Marou and Alluvia, along with the country’s cocoa-production facilities.
During the review period, there has been a gradual increase in the availability of chocolate produced using sustainable methods, for instance as seen from Marou, Alluvia, and others. Sustainable production aligns with the overarching health and wellbeing trends, thus is appealing to consumers who are becoming increasingly aware of the importance of environmental and social responsibility in ethical community development.
Tablets and countlines are expected to see healthy growth over the forecast period. Tablets, in particular, is being well supported by current trends, with local artisanal brands such as Marou and Alluvia offering products in this format.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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