In the forecast period, chocolate confectionery in Japan is expected to maintain retail volume decline along with retail current value growth. Due to the global increase in cocoa bean prices, chocolate confectionery is set to continue to experience increases in unit prices, leading to a positive trend in retail current value terms, but a negative trend in retail volume terms.
Japanese food brands are actively engaging in collaborations with other brands and anime, and featuring celebrities in promotions, especially for their long-selling products. These collaborations with the content business are proving to be a great match, contributing to increased sales.
The market for premium boxed assortments as gifts is expanding, with sales of luxury chocolates from European brands such as Jean-Paul Hévin and La Maison du Chocolat growing, not only as gifts, but also as self-reward for consumers. Japanese brands in boxed assortments, namely Morozoff and Mary’s, are sold in department stores and supermarkets, and are priced much lower than their European counterparts, at about a fifth to a seventh of the price.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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