The market for chocolate tablets and boxed assortments is approaching saturation, with volume consumption expected to stagnate over the forecast period. Any potential for sales growth is likely to be driven by a combination of factors.
Croatian consumers are demonstrating a growing interest in packaging options that have a lower environmental impact. This trend is evident across various confectionery categories, and some industry players are actively responding to this shift in consumer preferences.
As Croatian consumers experience improved purchasing power over the forecast period, premiumisation in chocolate confectionery is expected to make a comeback. This trend will be predominantly driven by the demand for healthier snacking options, particularly brands that offer lower sugar content and higher cacao percentages.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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