Innovation tends to be restricted to new flavours within chocolate confectionery. However, Ferrero saw the successful launch of its classic Ferrero Rocher and Raffaello boxed assortments in a tablet form earlier in the review period, and other manufacturers have followed suit since such as Milka re-launching its square tablets in more rounded forms, as well as introducing a 125g bar format.
The use of responsibly and sustainably sourced chocolate has largely been represented in France by the Alter Eco brand from Bjorg & Cie SA, while Fairtrade chocolate has become increasingly popular. However, the KitKat brand, which is owned by Nestlé has boosted its own environmental credentials.
Whilst chocolate has long been considered an indulgent snack, the demand for chocolate confectionery that is healthier is growing. Functional chocolate confectionery, particularly products enriched with protein, is a small but growing niche that is largely focused on keto diets.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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