Promotions and discounts will remain important to attract consumers’ attention over the forecast period. There is a strong availability of cheap “grey import” brands in Kazakhstan, coupled with the fact that Russian brands often carry low prices even when officially imported.
In line with promotions and discounts, we also expect players to launch new flavours and formats in the most popular subcategories in chocolate confectionery. For example, as seen with new flavours in countlines.
Chocolate with toys remains in a slump due to being an expensive subcategory. That said, we do expect volume to recover over the forecast period as the economy gradually improves.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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