Relaunches towards the end of the review period performed well within chocolate confectionery in Norway, to the point where Freia had a hard time keeping up with production in the case of its Boble tablet full of air bubbles. This suggests that Norwegians are still very interested in innovative chocolate products and old favourites.
Nidar has seen success with its Smash brand which is now available in a range of segments variations. Building on that success, Nidar continues to invest in ads and marketing, and towards the end of the review period Smash was nominated for an award.
The largest players in e-commerce, including Oda.no (previously Kolonial.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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