Chocolate confectionery in Singapore is set to return to slightly stronger retail volume growth rates throughout the forecast period, although as price rises ease, retail current value growth is expected to slow. As in 2024, boxed assortments is set to see the strongest retail current value growth in the forecast period, although it is not expected to see the highest retail volume growth, indicating that premiumisation will be at play in this category, as these products are often used for gifting.
While flavour and taste are expected to remain crucial factors in chocolate confectionery in the forecast period, there is growing awareness of the importance of incorporating healthy elements into products, similar to the trend seen in other packaged food categories. For instance, local consumers have become increasingly interested in chocolate confectionery with health claims such as “less sugar”, and “fewer calories”, as well as products with functional claims, such as “contains docosahexaenoic acid (DHA)”, which is essential for the growth and development of children’s brains.
Plant-based chocolate confectionery remains a niche in Singapore, and these products are more readily available in specialist grocery retailers with a more specific target audience, such as health-conscious consumers, or those seeking premium options. The preference for the familiar taste and texture of dairy-based chocolate confectionery, along with the limited availability of plant-based options from global leading chocolate confectionery brands, poses a challenge to the growth of plant-based chocolate confectionery.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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