Influenced by the trend towards pastilles, gummies, jellies, and chews in recent years, chocolate pouches and bags, which share similar bag packaging and are consumed in bite size, have started to gain attention. Not only are local players such as I-Mei and Hung Yia's ALWAYS actively introducing new flavours and products, but international players like Hershey's and M&M's have also launched more new products and activities to stimulate consumer attention.
Most chocolate assortment products used to be in box packaging for gifting purposes. However, increasing numbers of consumers in Taiwan are purchasing boxed assortment products for the purpose of self-indulgence.
Consumers’ interest in chocolate tablet products has started to wane since 2023 and consumers’ preference for tablet products has become more polarised. Some consumers are turning towards higher-priced options like Godiva and local artisanal premium dark chocolate products.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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