Chocolate confectionery is expected to maintain positive sales over the forecast period. However, some challenges remain – at least in the shorter term.
Private label players continue to expand in Portugal, such as seen with names such as Auchan and Mercadona. According to reports in May 2024, French private label Auchan has finalised its acquisition of DIA Group’s Portuguese operations, significantly boosting its store count in the country.
Indulgence and sustainability will remain important areas of development in chocolate confectionery. With regards to indulgence, this can be seen with the ongoing popularity of filled chocolate in tablets, with plain milk remaining slightly more popular than plain dark variants.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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