Inflationary and economic pressures are expected to ease over the coming years, enhancing consumers’ spending confidence again. This will support a return to positive volume sales in chocolate confectionery – including for the more premium-positioned subcategories, such as boxed assortments.
International players will remain strong in chocolate confectionery, such as seen with leading brands Milka (Mondelez Romania SA), and a wide portfolio from Ferrero Romania SRL, including the Kinder lines, Raffaello, and Ferrero Rocher; alongside the likes of Mars Romania SRL, also with its large portfolio of popular brands such as Snickers, M&M's, Twix, and more. Such players have robust budgets to spend on promotions and advertising, alongside investments in innovation.
Chocolate confectionery follows the same distribution trends as seen in snacks overall – modern retail, such as small local grocers, hypermarkets, discounters, and supermarkets. This channel dynamic is also supported by the rise of private label in the country, along with modern retail, in general, also expanding from urban into rural areas.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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