As cocoa prices remain volatile, there is a noticeable shift towards innovative chocolate alternatives in Germany. If cocoa prices do not normalise, these alternatives are likely to become increasingly prevalent.
Vegan chocolate has emerged as a significant trend in Germany, reflecting broader shifts towards plant-based diets and ethical consumption. This trend is being driven by a growing consumer base that prioritises health, sustainability, and animal welfare.
Chocolate confectionery in Germany is dominated by traditional flavours but is increasingly seeing the emergence of exotic options. Matcha, a finely ground green tea powder, is leading this trend, offering a unique, slightly bitter taste that contrasts well with the sweetness of chocolate.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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