Chocolate confectionery in Estonia is expected to continue its downward trajectory in volume terms in the first half of the forecast period due to further price increases for cocoa beans. To mitigate costs, manufacturers may reduce the cocoa content in their chocolate, potentially compromising product quality going forward.
Seasonal chocolate is set to experience further value growth throughout the forecast period due to rising unit prices and an expanding variety of products available in the category. As seasonal chocolate is frequently purchased as gifts for special occasions, consumers tend to gravitate towards options within the medium and premium segments, driving both demand and value of these products.
In-store sales are expected to maintain their growth momentum throughout the forecast period due to regular promotions offered by both retailers and manufacturers. These promotions often entice consumers to make impulse purchases, leading to increased volume sales in brick-and-mortar stores.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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