Chocolate confectionery in Thailand is expected to experience steady, albeit fairly modest growth in retail volume terms over the forecast period, largely due to an increasing consumer awareness of the negative effects of excessive sugar consumption. Additionally, there is growing competition from other types of snacks, such as chocolate-coated biscuits, packaged pastries, and chocolate desserts available in convenience stores.
Compared to other snack categories such as sweet biscuits, chocolate confectionery has seen relatively few innovations in terms of flavours or textures. However, companies are adapting their strategies through unique collaborations and refreshed packaging to better align with consumer preferences and create engaging experiences.
While flavour and taste will remain central to chocolate confectionery during the forecast period, there is a growing emphasis on incorporating healthier elements to meet evolving consumer preferences. This shift mirrors broader trends in the packaged food industry.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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