Chocolate confectionery in Morocco will see steady rises in terms of volume sales during the forecast period, with consumption in Morocco still low compared to neighbouring countries and so room for further growth. Chocolate confectionery will be increasingly consumed on birthdays and other festive occasions, particularly among more affluent, urban consumers.
During the forecast period, chocolate confectionery will suffer from increased competition from other types of snacks, particularly sweet biscuits. Demand will be particularly strong for chocolate coated biscuits and chocolate filled biscuits and wafers.
The price of cocoa has skyrocketed, and the repercussions will be keenly felt over the forecast period as players grapple with rising costs in raw materials and weakened consumer purchasing power. Many players have already increased their products’ unit prices, while others are focused on reducing format sizes instead.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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