Premiumisation is expected to return as a main industry trend for chocolate confectionery over the forecast period, as the purchasing power of households continually recovers. In addition to this, we expect to see a stronger rise in Fairtrade-labelled products, along with those which are UTZ Certified (Now Part of the Rainforest Alliance), which stands for “more sustainable farming and better opportunities for farmers, their families, and our planet.
Nestlé’s Kit Kat is entering breakfast cereals in 2024, as it continues to expand its brand across packaged food categories. Diversifying its brand portfolio enables Kit Kat to expand from indulgence products such as chocolate confectionery and ice cream, to mainstay cupboard fare such as breakfast cereals.
Chocolate confectionery is likely to see growing competition from snack bars, chilled snacks, and biscuits (eg wafers or chocolate biscuits). Added to which, in snack bars we are seeing trends towards protein-infused or other functional products, which align with health and wellness trends overall.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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