The market for chocolate confectionery in Malaysia is expected to see only modest growth in retail volume terms over the forecast period. This will be within the context of further price spikes, as manufacturers pass their increased operating costs onto consumers.
Amid a suboptimal retail outlook, major players are likely to explore new market segments over the forecast period. Nestlé, for example, has expanded its footprint in the foodservice channel through a partnership with Aeon, a prominent hypermarket, incorporating Kit Kat into the retailer's fresh bakery offerings.
Supermarkets and hypermarkets are predicted to continue their growth trajectory within chocolate confectionery over the forecast period. This expansion will be underpinned by ongoing promotions, including price point reductions, free sampling events, and bundled sales offerings.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!