The retail market for chocolate confectionery in Saudi Arabia is predicted to record a stronger performance over the forecast period, in both constant value (2024 prices) and volume terms. With the pandemic-induced decline in demand having already occurred, consumers will adapt to the new normal and strike a balance between indulgence and health-conscious choices.
The competitive landscape for chocolate confectionery market in Saudi Arabia is dominated by international brands, with global player Mars being well-established as the market leader. However, local companies are expected to grow in prominence over the forecast period, thanks to proactive government policies such as the ”Made in Saudi” initiative, which was launched by the government as part of Vision 2030 in order to stimulate domestic production and reduce the country’s dependency on imports.
Discounters will gain further penetration within chocolate confectionery, following a healthy sales performance towards the end of the review period. The channel is perceived as offering more affordable options than hypermarkets and supermarkets, with players offering frequent bundle deals and other offers, as such, will continue to attract budget-conscious consumers.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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