Ongoing growth in vitamins is expected in line with overall health trends. Indeed, this will continue to be supported by strong social media and influencer trends, along with an ongoing launch of new brands and options to meet demand and attract competitive attention through innovation.
Consumer price sensitivity is expected to continue over the forecast period, thus, affordability will remain important for brands to retain consumer loyalty. Indeed, with a large number of options available, it is easy for consumers to seek out more affordable brands if needed.
Combination products in vitamins offer multiple benefits and potential cost savings, due to consumers only needing to purchase one product. Here we can cite examples of immunity-boosting multivitamins, with vitamin C and zinc for example.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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