The market for vitamins in Malaysia is likely to see a marked slowdown in growth in constant value terms (2024 prices) over the forecast period as the category approaches maturity. In response, there will likely be a shift towards more specialised multivitamins targeting particular health conditions.
As consumers return to their busy on-the-go lifestyles, with longer hours being spent outside of the home, demand for convenient packaging will increase, and this is likely to inform new product development over the forecast period. For example, Opceden Go offers a diverse range of Vitamin C formulas in a convenient sachet format which can be consumed on-the-go.
With many Malaysians remaining concerned about the cost of living, at least in the early years of the forecast period, a growing number of more affordable, private label products are likely to be launched, which should appeal to more budget-conscious consumers in the country. For example, Guardian has already launched Guardian Multivitamin Minerals, as well a Guardian Vitamin C 500mg + Zinc, Guardian Multivitamins & Minerals Effervescent and Guardian Vitamin C + Zinc Effervescent tablets.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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