The vitamin B category offers positive development prospects due to the progressive ageing of the population. By 2040 the proportion of over-65s in Italy will reach 33% of the total population, making this an increasingly important market segment.
The vitamins category is going through a phase of profound transformation, not only in terms of product formulations, but also in terms of intake formats. Alongside historical formats such as tablets and capsules, new proposals are strongly emerging to meet the needs of consumers who are increasingly attentive to convenience, taste and ease of consumption.
Italian consumers are increasingly demonstrating a proactive approach to health and wellness, favouring prevention over cure. This translates into a constant demand for vitamin supplements as a means of maintaining wellbeing and strengthening the immune system.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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