The market for vitamins in the Philippines is poised for continued growth in current value terms over the forecast period. Beyond focusing on their own immune support, Filipinos, who are known for their strong family-cantered values, demonstrate a deep commitment to the wellbeing of their families.
Traditionally, vitamins have been valued primarily for their health benefits, with little emphasis on taste. However, recent trends show a noticeable shift in consumer preferences, driven by the introduction of gummy vitamins from brands such as Goli, Softer, Ceelin, and Centrum.
E-commerce platforms like Lazada and Shopee strategically allocate promotional tools, such as flash sales and campaign slots, to products with strong consumer demand, including leading vitamin brands. During flash sales and targeted campaigns, major vitamin brands such as such as Myra, Berocca, and Stresstabs benefit from increased visibility, which significantly increases consumer engagement and ultimately, boosts sales.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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