Due to maturity and population decline, volume growth rates for all vitamins categories over the forecast period are anticipated to fall below those recorded over 2019-2024. Nonetheless, demand should remain fairly resilient on the whole as the increasing focus on preventive health practices encourages more Macedonians to try to reduce the risk of illness and enhance physical and mental wellbeing by supplementing their diets with these products.
While vitamin B looks set to remain the fastest developing vitamins category over the forecast period, strong growth in volume and current value sales is also projected for vitamin D. The latter should continue to gain popularity in tandem with population ageing, as this nutrient improves intestinal absorption of calcium, magnesium and phosphate and can therefore help to prevent or slow the progression of mobility problems and conditions like osteoporosis and osteoarthritis in older adults.
It is expected pharmacies will remain the most important distribution channel for vitamins over the forecast period, as these outlets typically offer a much wider range of brands and product types than other retailers, and many Macedonians prefer to consult with pharmacists before making purchasing decisions. However, sales via grocery retailers should increase steadily as small local grocers, supermarkets and hypermarkets continue to expand their assortments.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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