The vitamins market in Nigeria holds significant growth potential over the forecast period. Although sales have risen steadily as awareness increases, per-capita consumption remains relatively low.
Vitamin C is expected to maintain strong growth in retail volume terms over the forecast period. This vitamin will continue to benefit from its widely held reputation as being essential for boosting immunity, particularly in preventing or reducing the severity of cold symptoms.
High unit prices are expected to continue affecting vitamin sales, prompting manufacturers and retailers to offer a diverse range of brands to cater to different consumer segments. Despite this, the core market remains middle- to upper-income consumers, leading international companies to prioritise premium brands with higher profit margins.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Vitamins industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!