The ongoing health and wellness trends will continue to support sales in vitamins, however, the category will also continue to face competition from dietary supplements, with the latter perceived to offer better value for money and a wider range of targeted and combined products. Overall, though, categories which support holistic and preventative health will continue to fare well.
As seen across categories, we expect further segmentation in vitamins over the forecast period. One area to explore here is likely to place a focus on healthy ageing.
Single vitamins retain further growth prospects, which can be boosted with a focus on the most important attributes of the single vitamins, and relevant segmentation around this. For example: a focus on vitamin B for vegans; a focus on vitamin D for women, especially those who are menopausal or peri-menopausal; and vitamin C to strengthen the immune system and help against cellular ageing.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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