Retail volume sales of vitamins are projected to return to positive territory in 2025 and increase steadily over the remainder of the forecast period. The ongoing recovery of purchasing power will encourage consumers to increase their intake of vitamins.
Vitamin B is projected to register steady growth in volume and value terms. While the vitamin is central to the proper functioning of the human body, sales are low when compared to multivitamins and vitamin C.
Unlike OTC medications containing active pharmaceutical ingredients, vitamins can still be sold online in Hungary. It is expected e-commerce will continue to gain importance as a distribution channel in this category over the forecast period, as having recently become more comfortable with online shopping due to changes resulting from COVID-19, many Hungarians now have a greater appreciation for the convenience, extensive range of choices and potential for better price deals this method affords.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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