The market for vitamins in the Netherlands will continue to see healthy growth in constant value terms (2024 prices) over the forecast period, with vitamin D leading the way. According to the Dutch Ministry of Health's National Institute for Public Health and the Environment (Rijksinstituut voor Volksgezondheid en Milieu), nearly 60% of Dutch people experience a vitamin D deficiency during the winter months, with this figure dropping to 35% in the summer.
Demand for multivitamins is expected to increase over the forecast period, despite an increasing shift amongst Dutch consumers towards healthier eating and lifestyle habits. Multivitamins continue to play a vital role for individuals who, due to time constraints, are unable to maintain a consistently balanced diet.
Paediatric vitamins are emerging as another key area of growth, as Dutch parents increasingly embrace preventative health measures for their children. The traditionally cautious attitude towards paediatric supplements is shifting due to greater access to information and growing awareness of their benefits.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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