The outlook for vitamins is broadly positive, but only marginal retail volume and value (constant 2024 prices) CAGRs are expected over the forecast period. Vitamins that offer multiple health benefits or are part of broader wellness trends (eg stress management) are set to gain momentum.
On the other hand, vitamins A and, especially, E are projected to see strong declines in retail volume and value (constant 2024 prices) sales over the forecast period. There is limited awareness of the potential health benefits of vitamin A in Greece.
The retailing landscape of vitamins is relatively fragmented as there is no rigid legal framework regulating distribution. Thus, products can be found in a wider variety of retail avenues, including beauty specialists, health food stores and some hypermarkets and supermarkets, alongside the dominant channel, pharmacies.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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