The market for vitamins in Switzerland is projected to continue to expand, although the rate of value growth (at constant 2024 prices) is expected to slow as the forecast period progresses. With many consumers already embracing supplements, market saturation is anticipated to gradually occur in the coming years.
As the market becomes more mature, personalisation will emerge as a key focus, with a growing demand for vitamins tailored to meet individual health needs. The incorporation of advanced technologies, such as AI-generated testing, will significantly support innovation in this area by allowing for precise recommendations based on individual nutritional requirements, lifestyles and health conditions.
Demand for vitamins derived from plant-based and natural ingredients is expected to grow significantly, as consumers increasingly prioritise whole foods and organic sources over synthetic alternatives. This trend is reflective of a broader movement towards health and wellness, where individuals are more conscious about what they put into their bodies.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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