Increasingly busy lifestyles, which make it difficult for many to eat a balanced diet, will continue to support demand and growth for vitamins across the forecast period. Moreover, consumers are becoming more interested in health and wellness in general, including preventative healthcare measures – such as taking vitamins.
Counterfeit/fake products are expected to remain a big problem in vitamins, especially on online retail spaces, such as the Trendyol e-commerce platform. If the problem of counterfeit/fake vitamins is overcome as the authorities and players try to introduce stricter controls, consumers are likely to be more confident in purchasing vitamins online.
Across the forecast period, a growing number of local consumers are expected to continue taking an interest in health, wellness and nutrition, aligning with the rising health and wellness trend. Obesity has been identified as a major risk factor for developing several diseases and future health complications.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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