Vitamins is expected to maintain its steady retail current value growth in Japan in the forecast period, with both multivitamins and single vitamins set to increase, due to the ongoing health and beauty trends, and increased interest in nutritional balance. This interest is being fuelled by factors such as the consideration of protein, fat, and carbohydrate balance (called the PFC balance), the increase in complete nutritional meals, and apps such as asken, which record nutritional intake.
Reports from government and medical institutions, as well as corporations, on recommended vitamin intake and efficacy, have the potential to impact demand for vitamins. A negative influence could come from the planned revision of the Nutrient Labelling Standard Values reported by the Ministry of Health, Labour and Welfare in March 2024.
While vitamins is on an expansionary trend, the competition with food and drink products that incorporate vitamins for easy nutritional supplementation is expected to intensify. Light users, in particular, are likely to gravitate towards these products, which could slow the growth of vitamins.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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