Vitamins gained some momentum during the pandemic. However, the category is not anticipated to enjoy strong growth during the forecast period thanks to its products’ high unit prices.
Multivitamins will remain a popular choice among local consumers, who are typically driven by convenience of use when purchasing vitamins. Though education regarding more targeted use of vitamins increased during the pandemic, most Lithuanians still opt for a broad, catch-all approach.
Within single vitamins, vitamins B and D will see positive growth during the forecast period. While vitamin C saw rising demand during the pandemic, interest has since waned and does not look set to revive.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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