Sales of vitamins are expected to remain higher than pre-pandemic levels over the forecast period, but they are projected to continue declining at a steady pace in retail volume terms. Consumers formed new habits during the pandemic, which included taking vitamins, and many consumers are expected to maintain these habits during the forecast period.
Capsules is currently still the dominant format in vitamins, with gummies still having quite a marginal presence with demand mainly present in vitamins targeting children. Nevertheless, following the trend witnessed in sleep aids, gummies is a format that is expected to expand rapidly in vitamins.
The distribution of vitamins will become more competitive as pharmacies take on retail e-commerce and also the development of vending options. Online sales have been rising in recent years and this trend is expected to gain momentum over the forecast years.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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