Vitamins is expected to maintain slow and stable retail current value growth in the US throughout the forecast period. Nevertheless, such products are set to encounter strong competition from functional wellness products, which are on the rise across different industries in the US.
Specialised multivitamins designed to cater to the unique needs of men and women, varying age demographics, and individuals with specific health conditions, are gaining popularity amongst US consumers. This increased interest can be attributed to growing awareness and education surrounding nutrition, aligning with the increasing emphasis on maintaining good health.
The introduction of cutting-edge vitamin product lines is anticipated to fuel an increase in value sales in the US in 2024, with this trend expected to persist throughout the projected period. Particularly noteworthy are products designed to cater to specific consumer demographics.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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