Demand for vitamins in Saudi Arabis is expected to grow consistently over the forecast period. The category is expected to continue benefiting from the enhanced focus that many local consumers have on protecting their health by improving or supporting their immune systems.
In Saudi Arabia, health insurance coverage for vitamins is expected to continue supporting growth over the forecast period. Some vitamins, including vitamins B and D, are covered by insurance when necessary for the treatment of a diagnosed deficiency or health issue and as prescribed by doctors.
Despite the rise of e-commerce within the category, pharmacies and health and personal care stores are set to remain as important distribution channels for vitamins in Saudi Arabia over the forecast period, supported by both emerging retailers and established ones expanding their networks (for instance, Al Dawaa aims to exceed 1,000 stores by 2025). New entrants are likely to attempt to offer strong competition to incumbents through attractive prices, wide coverage, launching their own e-commerce platforms and extending their product range to cover vitamins as well as other categories.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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