Over the forecast period, vitamins is expected to maintain stable retail current value growth in Ireland, with increases anticipated across most categories. Overall demand will be buoyed by rising health consciousness in Ireland – a well-established trend that was reinforced by the pandemic, and is leading an increasing number of people to regularly take these products as a preventive measure, or to alleviate the symptoms of specific conditions.
There are opportunities for vitamins in terms of further premiumisation and the development of specialised products, such as vitamins targeted towards specific demographics (e.g.
Private label has a presence in vitamins, but the share remains in the single digits, and has been falling compared with the height of the pandemic. Due to the growth prospects, retailers are likely to be keen to make strides in this area in the forecast period.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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