Sales of vitamins are expected to return to steady growth as the forecast period progresses. Volume growth will be encouraged by growing disposable incomes, rising health awareness and the desire to prevent illness during cold and flu seasons.
Vitamins will continue to face strong competition from dietary supplements in the forecast period. The assortment of dietary supplements will expand significantly in line with rising consumers’ awareness and demand for dietary supplements.
Vitamins are consumed by educated, urban consumers who are more health conscious and consume vitamins to help prevent illness and improve their health. This will remain the core consumer base in the upcoming years, although more Serbians are expected to consume vitamins on a regular basis.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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