During the forecast period, Vietnamese consumers are expected to continue to drive rising demand for vitamins, due to their increasing focus on self-care. The rates of current value growth for vitamins in Vietnam are even expected to see a slight rising trend over the course of the forecast period.
The older population’s focus on healthy ageing is expected to contribute to growth in sales of vitamins in Vietnam in the forecast period, as older, wealthier consumers are more likely to regularly purchase vitamins, considering them to be inexpensive. Key players are therefore likely to invest more in their marketing efforts to tap into the huge untapped demand.
The demand for functional wellness products is on the rise across various categories, which is likely to pose a competitive challenge to traditional vitamins in Vietnam in the foreseeable future. Manufacturers of soft drinks, packaged food, hydration products, and sports nutrition have introduced innovative strategies by incorporating vitamins into their products of different formats and flavours, to cater to consumers looking for healthier options.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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