India is one of the fastest-growing economies in the world, and has a large young population. Growing GDP per capita is fuelling the growth of the economy.
Direct-to-consumer (D2C) brands have embraced a digital-first strategy, taking their products online through official websites and significant e-commerce marketplaces. This approach has allowed them to tap into the expansive digital landscape and reach a broader audience.
The packaged food industry is witnessing a growing trend towards foods and beverages with added functional benefits. Primary fast-moving consumer goods companies are embracing this trend by introducing new food and beverage products enriched with vitamins, protein, supplements such as calcium, antioxidants, and other health-enhancing components.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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