A series of factors is expected to support the positive outlook for vitamins in Thailand over the forecast period. These include an ageing society, health and wellness concerns, and a general approach towards preventative health among local consumers.
While some Thai consumers purchase single vitamins to serve their specific needs, such as addressing stress or boosting their immune systems, sales of multivitamins are supported by the perception of offering multiple benefits, greater convenience and cost savings. However, they could also be cannibalised by the strong presence and development of dietary supplements, especially combination dietary supplements, with the latter set for dynamic growth over the forecast period.
While greater health consciousness and a preventative health approach are expected to encourage consumers to incorporate vitamins into their daily routines, they are likely to search for more affordable prices due to the consistent financial outlay. Therefore, they may conduct regular price comparisons and wait for price promotions in retailers before making a purchase due to the high cost of living, limited disposable incomes and budgets for other essentials.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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