Overall, vitamins is projected to see a positive retail volume and value CAGRs over the forecast period. Still relatively high inflation in the early forecast period and ongoing cost-of-living concerns are expected to challenge household budgets and see more mindful and deliberate consumer spending.
Personalisation is expected to be trending during the forecast period. Consumers are increasingly looking for vitamins geared to their unique needs and lifestyles.
During the forecast period, retailers are likely to continue increasing their investment in their private label lines, including those in vitamins. Private label vitamins are already offered by a multitude of players in various retail channels, such as discounters like Aldi or Lidl, drugstores chains such as dm and rossmann and online-only pharmacies such as DocMorris.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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