During the forecast period, the vitamins market in Taiwan is expected to experience increased segmentation, beyond traditional divisions of age and gender. Brands are increasingly employing targeted marketing claims and are positioning their products to cater to specific consumer lifestyles.
High inflation is viewed as a long-term concern in Taiwan, with significant increases in food prices impacting consumer behaviour. Fruit prices, for example, have surged compared to the same period last year, further straining consumers' budgets.
An increasing number of brands are promoting vitamins derived from herbal and natural extracts, such as yeast, which are said to offer enhanced absorption and bioavailability. Many of these emerging brands, including Dietician, Better Biosciences, and Vitabox, are primarily leveraging e-commerce platforms to target the younger generation.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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