The trend towards preventative healthcare is gaining momentum post pandemic, with consumers increasingly seeking vitamins and supplements that promote wellness and disease prevention. This shift is driving demand for immune-boosting vitamins such as C and D, as well as general multivitamins.
Multivitamins is expected to continue to account for a substantial share of total vitamins in terms of both volume and current value sales in Morocco throughout the forecast period. Many consumers prefer multivitamins for their convenience and the broader range of benefits they offer compared to single vitamins, often viewing them as better value for money.
The rising trend of healthier eating habits and the growing availability of packaged foods and beverages fortified with essential nutrients may lead some Moroccan consumers to rely less on vitamins, particularly as high inflation continues to affect purchasing power. Additionally, heightened regulatory scrutiny aimed at protecting consumers and promoting fair competition could introduce new restrictions on marketing and distribution practices.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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