In the United Arab Emirates, routine blood tests covered by most insurance plans typically exclude vitamin D checks. Many doctors advise avoiding these tests because studies have shown that over 75% of the local population is deficient in vitamin D, with some estimates suggesting the deficiency rate could exceed 90%.
Fortified foods, enriched with essential vitamins and minerals, may pose a risk to demand for traditional vitamins in the United Arab Emirates. As these foods become more widely available and consumer awareness increases, individuals may opt for fortified options to meet their nutritional needs, reducing their reliance on standalone vitamins.
The competitive landscape of single vitamins in the United Arab Emirates is becoming increasingly fragmented as new brands enter the space, leading to expanded shelf space to accommodate the growing variety. In contrast, the landscape of multivitamins is consolidating around major players, with fewer brands dominating the shelves.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Vitamins industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!