Multivitamins will continue to dominate sales of vitamins due to their broad health benefits and ability to fill nutritional gaps. The growing focus on preventive health is driving demand, as multivitamins are seen as a convenient way to meet daily nutritional needs and prevent deficiencies.
Growing awareness of preventive health will drive demand for vitamins as consumers increasingly focus on maintaining their wellbeing and preventing diseases. Products like Osteocare vitamin D supplements are already seeing a surge in sales, especially among older adults and women seeking to prevent bone issues like osteoporosis.
The presence of counterfeit supplements in Kenya's vitamin category poses serious health risks and damages consumer trust. Fake versions of popular products have been found, raising concerns about safety and efficacy.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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