A positive outlook is expected for vitamins over the forecast period, with demand set to be buoyed as rising health awareness in Kazakhstan encourages more people to start regularly taking vitamins as a preventive measure against nutritional deficiencies and various illnesses, or as a treatment to help alleviate the symptoms of existing conditions. The growing 65-year-old-and-over population is expected to be a key growth driver, as older adults are more likely to suffer from a wide variety of ailments.
Pharmacies will remain the main sales channel for the vitamins over the forecast period. Their number has been increasing recently and consumers appreciate the advice on offer in store, as well as the range of products available.
Vitamins retail sales are expected to increase through the iHerb site in Kazakhstan. Consumer confidence in vitamins is growing following their perceived successful use during the COVID-19 pandemic.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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