As the cost-of-living crisis begins to ease in the second half of 2024, and price rises begin to slow, a gradual strengthening of retail volume growth is expected over the course of the forecast period. The easing of financial pressures is expected to increase consumers’ spending power, enabling them to allocate more funds towards discretionary and non-essential products.
As consumer preference shifts towards more tailored health and wellness options, there is expected to be growing demand for vitamins that address specific individual needs. This trend will be driven by increasing health awareness and a desire for customised health solutions that cater to consumers’ personal health goals and conditions.
Despite the fact that vitamins are evolving to incorporate value-added ingredients that blur the distinction between multivitamins and combination dietary supplements, traditional vitamins are facing significant competition from functional wellness products. The forecast period is expected to see intensified rivalry as functional wellness products gain traction across various industries in New Zealand.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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