Mastellone Hnos SA leads sales of other dairy products in Argentina, and the company gained ground over the review period thanks to new products launches in its brand La Serenísima, with lactose-free and reduced-fat cream and whipping and cooking alternatives, as well as a lactose-free flavoured condensed milk. These developments will enable the player to retain its thus far sole double-digit share value over the forecast period.
Increased purchasing power will play a key role in the recovery of other dairy products in retail volume terms over the forecast period. However, coffee whiteners is expected to see only modest growth.
Over the forecast period, small local grocers is expected to recover ground lost to supermarkets during the review period, when the Precios Justos programme negatively impacted sales through the latter distribution channel, as it was only available in modern grocery retailers such as Carrefour, Coto and Jumbo. Leader brands such as La Serenísima or Milkaut were offered at affordable prices exclusively in hypermarkets, discounters and supermarket chains.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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