Yoghurt in Brazil is expected to maintain solid retail volume and current value growth rates throughout the forecast period. These products have always been seen as a highly healthy snack, which can be consumed for multiple occasions throughout the day, and the packaging has evolved to meet convenience needs and practicality to expand consumption occasions.
As protein functionality consolidates in yoghurt, and is now migrating to other foods, dairy players are looking at other additives that can enrich their yoghurt products to differentiate them. The health and wellness trend, which has flooded dairy shelves, is a long-term trend that allies everyday yoghurt products with functionality as well as indulgence.
With the recent widespread popularity of functional yoghurts, a niche group of consumers is beginning to look for healthy concepts related to fortified products. This trend was already being seen prior to the popularity of the high protein trend; a few consumers prioritised clean label in addition to flavour and other indulgence features.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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